Connor Rowland
Aug 17, 2021
Updated: Mar 1, 2022
Page Title 📕 - Short text
This can be setup to display inside of the HTML title tag on your page:
<title>Page title here</title>
For context, the HTML title tag is supposed to be a brief description of a website page's content.
Page Description ✍️ - Long text
This is what Google will display when your page is shown in search results.
<meta name="description" content="Page description here">
Featured/OG Image 🖼️ - Media
You can use this image to set an Open Graph and featured Twitter image for your page:
<meta property="og:image" content="image url from Contentful response" />
<meta name="twitter:image" content="image url from Contentful response" />
Robots tag 🤖 - Short Text
This will tell search engines to follow or not follow your page. To this field, you can add the following options:
FOLLOW – Follow the links on this page.
INDEX – Tells the search engine to index this page. This will enable your page to be shown in search engine results.
NOFOLLOW – Do not follow the links on this page. If you don't specify this directive, search engines may use the links on the page to discover those linked pages.
NOINDEX – Do not show this page in search results. If you don't specify this directive, the page may be indexed and shown in search results.
Canonical URL 🔗 - Short text
Some website pages have similar content that live at different URLs (like a page with mobile and desktop versions that live at different URLs). This is to specify the URL a search engine which URL it should crawl.
<link rel="canonical" href="URL from Contentful response"/>
Schema.org code 🧬 - JSON object
JSON-LD helps search engines read the data on your page and display it in search results in a more meaningful way.
<script type="application/ld+json">
// JSON from Contentful
</script>
It's called the Waterfall method.
Why? Because the process uses your current challenges to inform a vision their entire team can work towards, and make Contentful the tool to pull it all together.