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The Contentful Beginners Guide

Optimize your Contentful experience by learning how to build and scale a highly personalized, effective content model. 


What you'll learn about

  • Building an effective content model to maximize reusability, limit content redundancy, and improve authoring experiences.

  • Developing headless CMS project requirements and creating a content model to reflect them. 

  • Interviewing stakeholders to uncover their hidden needs, wants, and workflows.​

  • Iterating on your content model to maintain its effectiveness as your project grows


Who you are

  • You're new to Contentful and are starting to learn how to build a headless CMS.

  • You may have tried Contentful's tutorials on creating a content model, but still need more help.

  • You want to lay a solid foundation for your headless CMS so you can access the benefits you've heard about.


Did you know that building a content model wrong can lead to the same issues as a traditional CMS?

Issues like


Lack of content reusability


Time-consuming authoring workflows


Inconsistent end-user experience


No content validation


Ineffective permissions

The only way to prevent these issues is by setting up the right content model

Have you ever put a lot of effort into something and didn't get the result you anticipated?

You found the motivation to do something new, pushed yourself to execute, only for your goal to still feel far away.


That's kind of what it's like to set up a headless CMS without the right content modeling knowledge — a lot of effort, for little payoff. 

What if you knew exactly how to build your perfect content model?

You could stop updating the same piece of content in 10 different places because your content would be reusable

You could strengthen your brand with a consistent tone of voice.

You could enable content editors to focus on meaningful work, rather than mundane tasks. 


Build a powerful content model and access the benefits of a headless CMS

After seeing headless CMS creators face challenges with content modeling, we created the Content Modeling Workshop to provide a clear, step-by-step process to building an effective Contentful content model.

When you enroll in the workshop, you get instant access to:

  • 25 self-paced lessons

  • Comprehensive, real-life content modeling examples

  • Guided exercises that take you step-by-step through the creation of a content model

  • A Contentful content model example for a blog post

  • A step-by-step process for aligning your content model with team goals and requirements.

  • Sample interview questions to ask stakeholder groups to uncover their hidden needs, wants, and workflows​

  • Hand-picked technology recommendations

  • Lifetime access to all course materials

A curriculum designed for you to create your optimal Contentful experience

Course outline

Introduction: An overview of what you'll learn, and tips to help you along the way

Unit 1: Key definitions to understand

Unit 2: Why is a well-designed content model important?

Unit 3: Let's start building a content model, starting with the Planning Phase

Unit 4: Designing your content model

Unit 5: How to implement your new content model

Unit 6: Evolving your content model over time


Have any questions?

Send us an email and we'll do our best to help you.

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